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Self-proclaimed social media guru Tiger Fadoo’s book “Secrets of Social Media Marketing: Learn from the Master” has failed to take off, ironically because of poor social media marketing. Even though the book is rich in social media marketing case studies, from how to make a product trend on Twitter to crafting viral product related content for Facebook, the book’s publishers and author, have failed to follow the book’s prescriptions: the book failed to register a blip on the social media and has sunk like a stone on both Amazon and Flipkart.
A disappointed Fadoo has squarely laid the blame at the footsteps of his publishers, Ad Hoc Publishing. “It was all there in the book. I don’t know what stopped them from implementing my tips. After all, they spent a whole month editing the book and should have internalized its contents,” Fadoo complained.
Ad Hoc head, David Circar, in turn has lambasted Fadoo for not walking the talk. “Fadoo has written in the book that publishing houses are nincompoops when it comes to marketing and urged authors to take social media marketing into their own hands. So we confined ourselves to improving his purple prose. But when it came to marketing his own book, he was more interested in pushing us to organize photo-ops with Bollywood B grade starlets. If he can’t implement his own tips, how are we to blame?” Circar said.
Needless to say, Ad Hoc Publishing has declined to publish Fadoo’s follow-on book, “Stop preaching, start doing”.